It has nothing to do with retirement! James’ official announcement of his decision caused controversy. He was scolded for advertising and teasing the world.

James' formal announcement of Decision 2 caused huge controversy. He did not announce anything related to retirement, but announced that he would bring his talent to Hennessy, and he was scolded for his advertising.

Previously, James announced a major trailer on social media, posted a video and wrote: All decisions in the decision will be announced soon; James's dynamics triggered speculation on retirement and was also questioned to create momentum for new advertisements. Now that James officially announced his major decision, it has nothing to do with retirement, but brings talent to Hennessy.

In the video, the host asked: The audience across the country are looking forward to it and can't wait. LeBron, are you ready? Where is your "magnesium powder"?

LeBron: Let it go home.

Host: LeBron, fans want to know where you will bring your talent this year? What is your decision?

LeBron: Uh, this fall, man, it's really hard. This fall, I decided to bring my talent to... Hennessy VSOP.

Host: VSOP? Is this the final decision you made when you woke up this morning?

LeBron: This is the final decision I made when I woke up this morning. Because I think it can give me the best chance of winning when it comes to being a good host. Not only that, what we pursue is to be a signature cocktail. What we pursue is a great experience. What we are pursuing is to impress our guests. What we pursue is to create unforgettable memories. What we pursue is to make everything look relaxed. What we pursue is that people are still unsatisfied. I like my decision.

James will cooperate with Hennessy to launch a joint limited edition LeBron James Select VSOP Cognac. James said in a press release: It is very honored to continue this collaboration with Hennessy. The bottle design incorporates my classic celebration movements, which is of great significance to me - it symbolizes celebration and connection, and it is also the original intention of this product design.

Hennessy's official account caption: The decision has been made, toast to the 23rd year; James forwarded this advertisement of his own, and accompanied it with a naughty and crown expression.

James once again advertised with the "retirement decision" as a gimmick. In June this year, he advertised for Amazon in a similar way. This time, he spent a lot of time advertising for Hennessy, and was scolded for playing around the world's marketing operations.

Some remarks from American fans - "Classic LeBron behavior, you use any means to attract attention", "You deceived our feelings for a Hennessy advertisement", "No wonder Curry defeated you three times in the finals", "Decision 2 is more difficult than decision 1", "No need to protect his integrity in the evening, he is too defeated"...

2025-26 season, James will start his 23rd season of his career with the Lakers, becoming the first player in NBA history to play for at least 23 years. When will he retire? There is no specific timetable yet.