Completely breaking up? The Mavericks demanded the removal of Doncic s advertisement at home

On August 30, there are less than two months left before the start of the NBA regular season in the new season. Recently, according to US media reports, the billboard for the endorsement of Lakers star Doncic's game "Overwatch" appeared not far from the Mavericks' home court. In response to this, the Mavericks demanded that the billboard be evacuated at home.

According to Dallas Morning News reporter Mike Curtis, Lakers star Doncic's Overwatch 2 advertising campaign has spread all over the United States, especially near the American Airlines Center, the home stadium of his former boss, the Dallas Mavericks. However, this seemingly conventional commercial promotion activity quickly aroused the dissatisfaction of the Mavericks.

It is reported that the Mavericks sent an email to OW2 asking for the billboard with Doncic to be moved further away from the American Airlines Center. The billboards are close to statues of team celebrities Nowitzki and NHL Dallas Stars celebrity Mike Modano, which are clearly visible on buildings around the center of American Airlines, with photos of Doncic wearing a red turban, captioned by "Cowboys Immortality." Considering the Mavericks' behavior of sending Doncic away at the beginning of this year, this design undoubtedly creates a strong visual contrast and impact.

Doncic was traded to the Lakers by the Mavericks before the trading deadline in February this year. This transaction attracted widespread attention at the time, and many fans even protested at the Mavericks' home court. Today, Doncic's commercial as a Lakers player in Dallas may also be seen as a provocation and another injury to Mavericks fans.