Become a "same" with Djokovic and Mbappe, and Lin Xiao-hwa serves as Hublot brand ambassador

Sports Weekly All Media Release

On May 27, Swiss luxury watchmaking brand HUBLOT Hublot officially announced that short track speed skating athlete Lin Xiaoyi became the brand ambassador. Lin Xiaoxiao, who started to go on ice at the age of 6, is now the highly anticipated king of ice. He gallops on the ice rink with his firm will and sincere love, and accurately controls every acceleration and cornering. His sports spirit of moving forward bravely and never giving up is also highly consistent with Hublot's brand philosophy of "daring to be a pioneer, unique and unique". From then on, Lin Xiaoxiao will move towards creating new history with the support of Hublot.

"Welcome Lin Xiaoxiao to join the Hublot family! I am very excited and proud to start working with such a world champion. Sports have long been deeply rooted in the core of Hublot. The spirit of athletes to break through themselves and challenge their limits on the field is similar to our pursuit in the watchmaking industry. Lin Xiaoxiao's tenacious attitude, ultimate skills, passion and dreams are undoubtedly the core values ​​that Hublot upholds. I am very much looking forward to and believe In the future, we will experience more special moments with Lin Xiaoxiao! ”

Lin Xiaoxiao's achievements on the ice rink are numerous, and the most dazzling one is undoubtedly in the 2019 World Short Track Speed ​​Skating Championships. He won gold medals in the men's 1000 meters, men's 1500 meters, men's super 3000 meters, and men's 5000 meters relays. He also won the men's personal all-around championship, becoming one of the few players wearing "Golden Boots". In the 2024 World Championships, he won gold in the men's 500m, 2000m mixed relay and men's 5000m relay, achieving the gold medal in all events of the World Championships. In the 2025 Asian Winter Games, he won the men's 500m event and collected all the championship honors. He is the first and only athlete in history to win championships in the Winter Olympics, Winter Youth Olympics, World Championships, World Cup and Asian Winter Games.

Since his youth, Lin Xiaoye's athletic career has experienced many injuries and ups and downs, but these eventually became footnotes to his next success. Every breakthrough of him is a brand new question about his own limits. He tempered his body and will to the extreme, interpreting the spirit of sports with extraordinary execution and fearless attitude. This continuous exploration of the limit is just like Hublot challenging watchmaking rules since its inception, always insisting on breaking the rules and creating one masterpiece after another that breaks the boundaries of imagination with the ambition of innovation.

"I am very happy to be a member of the Hublot family. I am honored to be a member of the brand ambassador lineup with legendary figures such as Novak Djokovic, Kylian Mbappé, Usain Bolt. I have been paying attention to and love Hublot very early on. I am deeply impressed by the brand's persistent innovative thinking and continuous technological and material innovation. I have shared values ​​with Hublot, so this cooperation is very natural, and we will write a new chapter together." The cooperation with Lin Xiaoye once again demonstrates Hublot's love for sports and its unremitting pursuit of outstanding achievements. With football, tennis, skiing, track and field, sailing, golf and short track speed skating, Hublot's cooperative relationship in the field of sports has been deeply rooted in the hearts of the people, and it exerts its magic on and off the various stadiums. In the visual blockbuster filmed by Lin Xiaoye as a brand ambassador, his fashion sense and expressiveness are undoubtedly displayed, which complements the many Hublot watches on his wrist.

Among them, the 20th anniversary edition of the BigBang series is one of the representative works of Hublot's pioneering design concept. Its charming and low-key charm is quite consistent with Lin Xiaoye's personal temperament; the SquareBangUnico sapphire watch is Lin Xiaoye's personal favorite. This square watch made of transparent sapphire material has a new interpretation on his wrist: it reminds of the pure and flawless ice surface. The precise operation of the movement, which is fully visible through the sapphire case, maps the precise details required to race on ice. The most worth mentioning is that in the main visual, Lin Xiaoxiao held his "golden boots" and wore the BigBang Soul King Gold watch, which is undoubtedly a tribute to Lin Xiaoxiao's glory and status. This is his "Golden Boot" for the first time he appeared with him in a blockbuster off the court. This ice king wore a barrel-shaped watch made of king gold. It is a unique symbol of peak achievement, a unique mark of time, and an excellent prelude to a new journey.