Chelsea Club World Cup has become the "King of Cold Scene"? 50,000 empty seats have triggered complaints from the entire network!

In the first round of Group D of the Club World Cup group stage, Chelsea fought against Los Angeles FC. With the goals of Neto and Enzo, Chelsea defeated their opponents 2-0 and got a good start. However, the most popular topic of this Club World Cup is not the game itself, but its attendance rate.

is located in the Mercedes-Benz Stadium, which can accommodate 71,000 spectators. Only 22,137 people came to the game between Chelsea and Los Angeles FC, with about 50,000 vacant seats. Before the game, media such as the BBC, Daily Mirror, and fans around the world have noticed that there are a large number of empty seats in the stands.

The game was held at 3 pm local time on Monday. It was on a week afternoon. If it weren't for the competition between super giants, it would have been difficult to attract a large number of spectators. According to the BBC, it is expected that about 26,000 fans will be present before the game, but the actual number of people attending is even smaller, only 22,000. Before the game started, the ticket price for the match between Chelsea and Los Angeles FC had fallen to $50, and after the opening whistle of the game, the ticket price further dived to $35. Even so low prices failed to effectively inspire fans to watch the game on the spot. This game is the 6th game of the Club World Cup and is also the lowest attendance game. This phenomenon reflects the possible shortcomings in the arrangement of games at a specific time and the team's own attractiveness, which brings certain challenges to the overall atmosphere of the Club World Cup and the realization of commercial value.

In the recent Club World Cup, the audience situation in each game showed a diverse range of characteristics. The opening match between Cairo Nationals and Miami International attracted 60,927 spectators, and the scene was almost full, which shows the fans' expectations and enthusiasm for this game. Bayern and Auckland City were equally exciting, with Bayern sweeping their opponents with a score of 10:0. The TQL Stadium can accommodate 26,000 spectators. There were 21,152 spectators coming to watch the game in this game, with an attendance rate of 81%, creating a warm atmosphere on the court. Paris Saint-Germain's match against Atletico Madrid attracted 80,619 spectators to gather in the Rose Bowl. The atmosphere on the scene was very lively, fully demonstrating the fans' attention to the match between strong teams. However, the Botafogo match against the Seattle Bayerns had a live audience of 30,151, with an attendance rate of only 43%, while the Palmeiras match against Porto came with 46,257 spectators.

It is worth noting that the "50,000 empty seats in the Club World Cup" on the social platform has caused a lot of complaints from fans and has become a hot topic. According to the BBC analysis, the reasons for the large number of spaces in the competition are relatively complicated. Among them, Los Angeles FC, as the "substitute team" of the Club World Cup, was originally qualified for the competition, but because FIFA deprived it of its qualification, Los Angeles FC advanced through the playoffs. However, because the stadium of this game is about 3,000 kilometers away from Los Angeles and its remote location makes it difficult for Los Angeles FC fans to come and cheer. There were only 150 die-hard fans on the scene. Such a huge difference in the number of spectators also made Chelsea coach Maresca complain: "The atmosphere on the scene is a bit strange, and the stadium is almost empty." This phenomenon reflects that the event organization arrangement and the team's regional factors have a significant impact on the number and atmosphere of the audience. How to better balance all factors in the event planning and improve the audience's viewing experience and the atmosphere of the arena is a question that future event organizers need to think deeply about.

In the field of sports events, there have been quite dramatic phenomena recently. The Club World Cup, which cost $1 billion, encountered the embarrassing situation of "cold scenes" for the first time. Among them, the number of spectators in the European giant Chelsea participated in the game, which was only 22,000, which is a sharp contrast to the expected popularity and influence of the event.

In a strong contrast to it is the "Soviet Super League", which shows amazing heat. In the 4th round, the average number of spectators reached 26,000. Such a high attendance rate fully demonstrates the league's deep foundation and extremely attractiveness among the local fan group, and also reflects from the perspective of significant differences in operation, audience basis, and event culture of different events, which has triggered the industry's in-depth thinking on many aspects such as event promotion and fan attractive construction.