Inter Milan s brand value increases by 5%, ranking 14th in Europe. Why is the gap between it and top giants is getting bigger and bigger

Brand Finance, a world-renowned brand evaluation agency, released the 2025 brand value list of the world football clubs. The Milan Sports Daily also analyzed the list and pointed out that although Inter Milan's brand value has increased, the gap between it and the top Europeans is getting bigger and bigger.

In this list, Inter Milan's current brand value is 479 million euros, an increase of 5% from 2024, ranking 14th in European clubs.

The team with the highest value of Serie A brand is Juventus, with 505 million euros, a 13% decrease from 2024, ranking 13th in Europe.

AC Milan's brand value is 401 million euros, which is basically the same as the previous year, but due to the improvement of other teams, the ranking has dropped to 16th in Europe.

Other Serie A teams, although Napoli won the Serie A championship, they could not squeeze into the top 20 in Europe and could only rank 21, Rome ranked 24th, and Atlanta ranked 48th.

Real Madrid is the highest brand value team in Europe, with 1.921 billion euros, an increase of 14%. Barcelona ranked second with 1.713 billion, an increase of 11%.

Manchester City (1.438 billion), Liverpool (1.403 billion), Paris Saint-Germain (1.361 billion) ranked third to fifth, and Bayern, Manchester United, Arsenal, Chelsea, Tottenham Hotspur and other teams ranked 6-10th.

For Inter Milan, this is a mixed list. The joy of

is of course the team's brand value is increasing. Since Brand Finance's list is often directly linked to bank credit, it can be said that Inter Milan is gradually getting rid of the trend of declining ratings in financial institutions due to its performance in 2-year Champions League finals in three years and 2 years. The worry is that Inter Milan is getting bigger and bigger from the European top teams.

System reviews Brand Finance's list over the past 15 years. In 2010, Inter Milan's brand value was 216 million euros, ranking 8th in Europe, and its brand value was 41.4% of the first (Real Madrid 521 million). In layman's terms, it's two and a half times the gap.

Now 15 years later, Inter Milan's brand value is only 24.9% of the first. In layman's terms, four times the gap. Why does

happen?

The most fundamental reason is that Inter Milan is rooted in Serie A, and the overall trend of Serie A is that it is getting worse and worse.

As shown in the figure, in 2010, the brand value of each Serie A team could still account for 16.3% of the entire football world. In recent years, the proportion has continued to decline, and by 2025, it will only be 8.8%.

Inter Milan has also been dragged down by this trend. Since the brand value of Milan's two heroes fell from the top ten in Europe in 2012 and 2013, no team in Serie A has been able to enter the top ten in Europe, even for a moment.

Brand Finance Director Cruzi explained: "Serie A is one of the most prestigious leagues in Europe, known for its long history, but it also faces key challenges. Italian football needs to strengthen its commercial competitiveness."

In addition, according to the agency's data: due to the two consecutive absences of the World Cup and the third qualifiers are not going well, only 24% of the Italians currently believe that "Italian football is highly competitive", which is far lower than that of countries such as Britain, France, Spain, and Germany. This may hinder the long-term commercial growth of Italian football, thereby causing a worse impact on the long-term brand value of the league teams.

In fact, in this summer's football market, the Serie A teams are deeply feeling various powerlessness.

For example: Leoni.

This excellent genius trained by Serie A has been rumored to have had scandals with Juventus, Inter Milan and Milan in the past two months, but because Parma marked him a price of about 35 million in floating, although the three northern top three were all salivating, no one really took action - because the Serie A team spent this level of funds to create a signing, then it might be like a hug on a thigh, and it really felt a bit awkward to spend it on a "semi-finished product".

But when Liverpool took action, Serie A fans really realized that spending such money to grab a lottery is nothing for a real top European team!

The current Serie A footballer is essentially unable to let go of the airs he was in the "Little World Cup" back then. For example, Inter Milan and Paris are both Nike's teams. Inter Milan's annual sponsorship fee is 21.8 million plus 6.2 million floating, while Paris' sponsorship fee is 80 million, which is almost 4 times that of Inter Milan. Many Serie A fans said: I don’t believe it! But it was helpless, this was a fact that the financial reports of both clubs could confirm.

Hopefully such a cold reality can truly reflect on Serie A and Italian football and make some substantial actions to change the current dilemma.