Nike official: Nike and Juventus renew their contract for eight years, hitting a record high in football sponsorship

Sports brand giant Nike announced today that it has reached an eight-year contract renewal agreement with Juventus, with a sponsorship amount of up to 1 billion euros, setting a new record for football club sponsorship. This news was first released by Juventus' official website, attracting widespread attention in the sports business field. Since the cooperation, the two parties have achieved remarkable results in brand promotion and commercial income. This contract renewal is an affirmation of past cooperation and an outlook for future development.

After this contract renewal, Nike will continue to provide Juventus with competition equipment, training suits and other products, and will deeply participate in Juventus' commercial promotion activities. According to Juventus CEO, this sponsorship will greatly help the team invest at the competitive level and enhance the team's competitiveness in the transfer market. Although Juventus has made moves in the transfer market in recent years, it has limited recruitment funds due to restrictions such as the Financial Fairness Act. Nike's high sponsorship undoubtedly injects a shot in the team.

At the same time, Nike also values ​​Juventus' huge global fan base and hopes to further expand its football market share with the help of Juventus' brand influence, especially in Asia and North America. Juventus has a large number of fans in Asia. Nike hopes to launch more localized products and activities through cooperation with Juventus to attract more Asian consumers and consolidate its leading position in the sports brand market.