Wrexham wants to rent Liverpool winger Kumas; strives to upgrade for the first season of the Championship

Hupu reported on August 13 that although it was promoted to the Championship, many things about Wrexham are as usual, such as players will ride to and from the training ground. What the Daily Telegraph can reveal is that Wrexham is undergoing more reforms. To date, eight new players have joined, with an estimated total cost of £11 million. In addition, Ryan Longman and Sam Smith also joined in January.

More new players are expected to join, and Liverpool's Lewis Kumas is reportedly targeting on loan. His family runs a fish and chip shop in the town.

Wrexham's transfer model is refreshing, and the club will assist in finding potential candidates, but the head coach and coaching staff are the key. The core of the negotiation lies in the value of players, and Parkinson's "nod---head" policy has also been firmly implemented.

In the end, he had the final say, and senior officials firmly believed that forcing players to accept the coach's arrangement would not work.

Parkinson's advisers are Rice Reed and CEO Michael Williamson. Director Sean Harvey served as CEO of Leeds United and Bradford City, and then as CEO of the English Football League.

Initially, Wrexham faced a summer window where everyone was hesitant, and the players and their agents were unsure of the club's goals and plans for the next step. But an informal conversation with Christian Erikson's agent may be seen as the opening of the summer transfer door.

Although there is no offer, the transfer market began to move when the Danish player's agent publicly stated that Eriksen was impressed by the transfer.

Soon, Cody joined from Leicester City, and Moore and Wrexham-born Ward also fulfilled the boss' long-standing desire to build a Welsh FC.

These three - plus Marty James, James McLean and Jay Rodriguez - mean that the team has extensive Premier League experience. Of course, Wrexham won’t usher in the peak of these players, but the idea that the world’s oldest international stadium has become a cash-rich nursing home is simply nonsense.

forwards Josh Windas and Ryan Hardy - the former who came from Sheffield on Wednesday and the latter who joined from Plymouth - were at their peak.

Like it or not, modern football is dominated by spreadsheets and numbers, and Wrexham's balance sheet after the acquisition reads a delightful reading.

The latest released accounts come from the 2023/24 season's English League Two. Granted, the club lost £2.7 million and its wage expenditure (£11.043 million) firmly topped the league, but that only accounted for 41% of the turnover.

26.725 million pounds earned three times the previous record in the League Two, slightly below the Champions League average of £30 million. Wrexham's £20 million business revenue put them second only to Leeds United, Leicester City, Norwich City and Bristol City in the 2nd season.

The team's revenue last season was £30 million to £35 million, and it is expected to reach £50 million during the Champions League.

Domestic and international television contracts, coupled with the Premier League's solidarity subsidy, will bring about £9 million to £12.5 million in revenue, which is expected to increase by more than £7 million from last season. Of course, the higher the player's level, the higher the salary expenditure.

Sponsorship is the key. The success of the “Welcome to Wrexham” program (the club did not directly earn any revenue) and the fame of McEl Henney and Reynolds attracted sponsors such as Gin, MetaQuest, United Airlines and Gatorade.

In addition, the club is also deliberately seeking cooperation with local companies such as Ifo Williams Trailers and Barlows Electrical. The current goal is to attract mid-range sponsorships that Champions League clubs usually expect.

At a similar summit this summer, Williamson proposed a budget for relegation, mid-level and competitive. Reynolds and McEl Henney immediately proposed how to make it to the top two. Williamson prepared this page in PPT, but deliberately omitted it.

Ultimately, they decided to "let us stay competitive and see what we can achieve in the end," Williamson explained.

"If we can get to this level at the end of the season, I think there is a good chance we will be in the play-offs. Ultimately, if we get into the play-offs, I think there is a good chance we will advance because of our team identity, our genes, our resilience, and what that means for the city and the team."