Team News: Paris home jersey sets sales record in the United States, sales soaring 744%

July 13th According to French media "League", Paris's new home jersey set a sales record. Currently, Paris will compete with Chelsea for the first Club World Cup championship. Off the court, the Paris jersey is also attracting American fans on a large scale.

After Paris's first Club World Cup against Atletico Madrid, Paris jersey sales soared 744%. In France, the match seems insignificant after just three weeks of winning the Champions League. But that's not the case for the marketing and commercial sectors in Paris. The Club World Cup held in the United States is further enhancing the image of Paris.

The stores on Fifth Avenue in Paris are crowded from morning to night. There are many French fans, but there are also a large number of American fans and tourists from all over the world. Paris is the only European club to open a brick-and-mortar store in the heart of New York. The 2025/26 home jersey suit has set a record. Paris hasn't released the exact figures yet, but it's already the best start for jersey sales, surpassing the first Jordan-branded jersey in 2018. In e-commerce, Fanatics website, which sells goods around Paris, also set a sales record. In Los Angeles, the Paris pop-up store on Melrose Avenue attracted 12,000 visitors. Miami and other stores in Las Vegas are also booming.

The legendary bar owner of the football factory in the heart of Manhattan admitted: "Many people are interested in Paris because of its recent success and the Champions League championship."

"Our philosophy is to bring the football fans here. We have a lot of fan groups, including Chelsea, Boca, Milan, and Paris. Now the fan group in Paris is one of the most important ones! At first, the bar 99 out of 100 people are Europeans. Now, here is really blended, mixed. It's really great when you see Enrique's team. The end of the Paris Superstar era is a good thing. Douai? Who is this guy, where did he come from? Ashraf is great too! The American public is looking for such a success story. "

Paris is attractive, and now they have nearly 200 members at the Paris Fan Club in New York City. This fan club was founded in 2006 by Julian Stan and others.

The leader of the Paris Fan Club in New York City, Pierre, said: "At that time, we were in the Yahoo group, and there was no Facebook yet (laughs), we were just real old fans of Paris. Ten buddies watched Paris vs. Saint-Etienne together. A few months later, we almost dropped into the French Ligue 2. Now, we won the Champions League, and we have Americans and Latinos in our group. At first, some people could not speak French at all, but now they sing all cheering songs!"

"In the past, you could only see children wearing Real Madrid, Barcelona and Manchester United jerseys. Today, it is Paris jerseys. There is so much passion here that everyone wants to follow us."