Agent talks about the difficulty of selling people in Arsenal: Most players for sale are no longer young, the key is how to promote it

September 3 According to the Post, some people believe that one of the big problems in Arsenal's transfer window this summer is that it has failed to effectively sell redundant staff. In this regard, some brokers and insiders were interviewed by the Post and talked about why it is difficult for Arsenal to sell people.

The agent said: "Games like the League Cup and the FA Cup are just an opportunity to get non-main players on the field. If they perform well, you can sell them at a good price because you are a suitable occasion to promote them. Fabio Vieira and Loconga performed well during the loan period, and Arsenal is more successful in selling them out with their performance on loan. So the key is how you show these players in the season. Although Chelsea has a huge lineup, they can make sure that all players have opportunities to play. Interested buyers will say after watching a few games: 'This player is not bad, let's see how he is.'."

And Arsenal's somewhat anxious attitude in the transfer market also made the agent smell the opportunity. One agent said: "If I know that the club really wants to throw away which player, I usually submit a quote when the transfer window is about to close and tell them 'either accept or give up'. If I'm really eager to sell, then I will know that my offer may be the only offer they received, and they do want to sell people, and I have the upper hand in the negotiations."

And the player's position in the national team also has an important impact on their value and sellability. Manchester City, Chelsea and Liverpool all have stars who are not first-team main players but are very important in the national team. One agent explained: "Look at Liverpool, they sold Nunes for £50 million. The player is Uruguay's main striker and he has market value that other players do not have. Without him, Uruguay's strength would be greatly reduced. In addition to Zinchenko, a Ukrainian international, Vieira is not Portugal, and Loconga is not Belgium's main. When a player has an international status, their value will increase. Even if you only play in the Europa League or Europa League, it will at least make you stand on the European stage and increase your popularity. As a club, you can emphasize 'how many times he has played in these games' and so on."

Moreover, most of the players Arsenal want to sell in this window have passed their peak period or are no longer young, in sharp contrast with Chelsea. A broker told the Post: "Chelsea buys players when they are not yet at their peak, so the value of these players may increase, while they are still investing heavily in those still developing players. The redundant staff will naturally not be sought after, so the key is to invest in players before the age of 21 and then see their growth value."

A person familiar with the matter pointed out that when Arteta took over the team, Arsenal was in a downturn. Sources said: "The early roster is not strong enough, Arteta and Edu have to screen out players. If your team is only eighth in two consecutive seasons, you obviously cannot sell them at a high price. And those teams that have always won the Premier League championship have the best players, which naturally attract more fun and higher offers. Once your team starts to win trophys, you are a quality asset for sale, not the redundancy waiting to be cut."

Sources said that Arsenal is already studying Chelsea's model and drawing inspiration from it, and the relevant measures have begun to show results. Last summer, Arsenal sold youth training players Smith Rowe and Nketia for initial fees of £27 million and £25 million respectively. These transactions brought net profits, and such operations will continue to advance in the future.

Finance point of view, despite difficulties in player sales, Arsenal remains financially healthy. Since Wenger has been practicing thrift during his coaching period from 1996 to 2018, the team is not in a hurry to repay funds by selling players, and adhere to a strict salary structure until now, the overall salary expenditure level is relatively low. According to Spotrac data, Arsenal's annual salary totaled £185.9 million last season, ranking fourth in the Premier League, with the top three Manchester City (243.9 million pounds), Chelsea (196.9 million pounds) and Manchester United (194.4 million pounds).