The Milan duo s new stadium is expected to be completed in 2031, with revenue doubling 26& each earning 180 million per year

Hupu November 07 News Two reporters from "Gazzetta dello Sport" Andrea Ramazzotti and Filippo Conticello jointly reported the Milan duo's plan to build a new stadium. The stadium is expected to be officially completed in 2031. The two clubs are expected to double their stadium-related revenue, with the goal of earning 180 million euros each year.

From the stadium to the city landmark: the future blueprint of Milan and Inter Milan

Those farsighted people have already foreseen a "must pass" in the future of Milan: by 2031, when tourists in Milan have finished admiring the majestic cathedral and looking up at the classical appearance of La Scala Opera House After looking for the footprints of Leonardo da Vinci in the city, their next stop will be the San Siro exit of Metro Line 5, where they will visit a brand new stadium. This stadium will become an "ever-beating building": it will burst out with huge energy on match days, and will continue to operate every day.

This is the core of the change. Compared with today's San Siro Stadium, the changes brought about by the new stadium are fundamental: it will be designed as a machine that can continuously generate cash flow, of course, match days will still be the key to driving significant revenue growth.

Currently, Milan and Inter Milan each receive about 80 million euros in revenue from the San Siro Stadium each season, including tickets, boxes, events and other sources. The ambitious goal is in the 2031/2032 season, when the new San Siro Stadium is officially opened and welcomes the 2032 European Cup co-hosted by Italy and Turkey.

The annual revenue by then will increase to about 180 million euros. This figure comes from estimates made by the two clubs based on reasonable financial models, although no one can accurately predict what the world will look like in five or six years.

New Stadium: Double Revenue

In the next 9-12 months, the two architectural firms selected by Inter Milan and AC Milan - Manica and Foster+Partners - will enter the core design stage of the project. At that time, the style, features and details of the new stadium (a total of 71,500 seats) will be determined. It is also expected that the current legal and administrative procedures will be gradually digested.

When this new stadium is fully operational, each club's annual revenue is expected to reach approximately 180 million euros (including tickets and other new revenue). This is no longer just a "venue to host events", but a "city stadium" that is truly integrated into the urban fabric. Because of this, the cumulative daily operating income will make a huge difference.

In terms of tickets, season tickets, and new high-end VIP areas alone, Inter Milan and Milan are each expected to achieve an annual revenue of 130 million euros. For comparison, Inter Milan set a revenue record at the old San Siro Stadium after reaching the Champions League final last season, and the financial report was "only" 98.8 million euros.

Reference sample: Tottenham, Real Madrid and Arsenal

Tottenham Hotspur, Real Madrid and Arsenal are the three benchmarks studied by the top management of the two Milan clubs. In the first season of these three giants moving into the new stadium, their stadium revenue more than doubled compared to the period of the old stadium.

The Premier League clubs can provide reference in the aspect of "stadium naming rights" - that is, allowing companies to purchase stadium naming rights. Milan and Inter Milan plan to launch this business process before the end of 2026. Although the amount cannot be determined yet, based on foreign markets, the potential in this area is huge.

New San Siro: Concerts, Museums and Multifunctional Complex

The new San Siro Stadium will be completely different from the one built by Juventus 14 years ago (Juventus' naming rights agreement is approximately 10 million euros per year). First of all, this stadium will accommodate two teams instead of one; more importantly, it is located in a city with a completely different cultural atmosphere.

Inter Milan and Milan plan to vigorously develop non-football activities, especially large-scale summer concerts (it is estimated that each of the two teams will receive about 10 million euros).

In addition, the establishment of the new stadium will also indirectly increase the value of brand sponsorship. With such a strategic asset, the club's overall brand value will increase, thereby bringing more commercial benefits indirectly related to the stadium. It is currently estimated that through the combination of "naming rights + sponsorship", Milan and Inter Milan will each receive approximately 25 million euros in revenue.

In addition, in the future, the new San Siro is expected to receive 500,000 tourists every year, most of whom will visit the dual-club joint museum in the stadium, which can also bring in revenue of about 5 million euros.

Coupled with the parking lot (3,600 underground parking spaces), in-venue commerce and catering and other supporting projects, it is expected to bring in an additional approximately 10 million euros.

By 2031, the new San Siro will not only be Milan’s football mecca, but also the city’s economic and cultural landmark. Its goal is clear: to double the stadium-related revenue of AC Milan and Inter Milan from 80 million per year to 180 million euros per year.

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